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The Impact of green marketing on customers' buying decision
(2021)
The increasing significance of environmental issues makes companies emphasize on the implementation of green marketing. The thesis focuses on two primary objectives. First, it identifies how green marketing influences ...
How sustainability perceptions influence buying decisions in travelling industry? : Teko Travel case
(2020)
The purpose of the thesis is to study the attitudes of people regarding sustain-ability and to determine to what extent they are influencing buying decisions in the travelling industry. Based on this study recommendations ...
Factors that influence the consumers' choice towards the eco-friendly grocery bags
(2020)
The main cause of the most of environmental problems is plastic. Consequently, the problem of pollution requires urgent solutions both from government and citizens. People can affect the environmental issues by changing ...
The impact of social media influencer marketing on purchasing decisions of Millennials in Finland
(2021)
In the first quarter of 2021, the number of internet users worldwide was more than 4.6 billion, and the number of social media users had also passed the 3.8 billion mark. These numbers indicate that almost 60 percent of ...
Conversion optimization : case company Marport Oy
(2022)
The rapid development of technology and the recent global pandemic Covid-19 has forced businesses to rethink their business operations. To thrive in modern day retail world, many companies are required to do their sales ...
Driving factors of online consumers of household appliances : an empirical study of consumers in Ho Chi Minh City, Vietnam
(2022)
The current study aimed at examining the factors determining consumer’s online buying decisions of household appliances of consumers in Ho Chi Minh City in Vietnam and their degree of influence. In order to obtain research ...
The impact of social media marketing on consumer purchase decisions
(2024)
This thesis aims to understand some theories related to social media, social media marketing and consumer purchase decisions. Specifically, this thesis tries to understand the impact of social media marketing on consumer ...






